Some Ideas for Wholesale Brands

by Sever Garcia August 28, 2020

Some Ideas for Wholesale Brands

As states are giving non-essential businesses the green light, we can see a substantial number of stores that are not reopening on the initial phase. For a wholesale brand this is going to be very challenging. I would like to share with them a couple of considerations:
(1) Accelerate your Direct-To-Consumer strategy: DTC is not only online, it is brick-and-mortar as well. I am making this point because unless you started your e-commerce strategy longtime ago, you will need a large investment and a considerable amount of time to build this sales channel. Customer acquisition today is very expensive. On the other hand, commercial real estate vacancies may generate opportunities to build pop-up stores, for example.
(2) Baby boomers still outspend millennials (based on VISA Consumer Report, they will continue to drive U.S. spending for the next five to ten years) and 84% of them prefer to buy-in-store (April 2020 Consumer Report). Yes, it is true based on latest reports the % of on-line sales by this consumer group is growing, but specially food. Almost 90% of Boomers will buy: apparel, accessories, beauty, etc. in a physical store, and believe me, they will buy.
Sever Garcia
Sever Garcia



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