HiO: The Multi-Space in Retail

by Sever Garcia August 28, 2020

HiO: The Multi-Space in Retail

(Note: do not get confused, multi-space is not multi-brand)

We are all familiar with the concept ‘multi-space’ for offices or food, but it is hard to find a good definition or execution in retail.
In the food industry there are many ‘food halls’ at different levels, all of them having in common:

  • Targeting a specific consumer: i.e: Gotham Market restaurants offer different types of food, but targeting the same customer profile.
  • The restaurant brand integrity is fully represented: A Burger King in a food court may be smaller than a freestanding, but it looks the same.
  • Each restaurant is able to attract more clients because all together are offering more choices to customers.
  • It makes sense financially: There are many costs shared.

HiO is by definition a multi-space:

    • Targeting a single consumer: brand selection is carefully curated.
    • Brand integrity is totally respected: brand related elements are the responsibility of the brand.
    • Each brand benefits of the traffic generated by HiO.
    • Brands and HiO share costs and revenue, both are driven by sales. Just to be clear, HiO business model is not based either on fees or renting a space.
Sever Garcia
Sever Garcia



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